PARIS IN THE THE SPRING
Artistic deception of the eye / Devil in the details
What’s wrong with the sentence on this bag eh? At first glance, seemingly nothing. But with closer reading the repetition of the word THE becomes obvious.
Because we generally read quickly in word patterns rather than slowly, one word at a time, it's easy for the eye to skip over the extra THE and register this familiar sentence ‘correctly’.
Let the bag be a reminder not to skip over and see what you expect, but instead to look closely and enthusiastically to see what’s hidden in the details. And conjure a nice image of un beau jour à Paris of course.
Silkscreen printed in primary red on 8oz heavyweight natural canvas bags with long blue handles. Each bag measures approx 47 x 35cm and has a 12cm gusset base.
HAND WASH COLD AND DRY HANGING UPSIDE DOWN.